Permanent make up news & promotions

In the Swiss Color online shop you are able to buy all the high-quality products and services you need for your professional Permanent make up, Microblading and beauty business.

In the ‘New’ section, you will mainly find the Swiss Color top selling products and matching PMU accessories, such as colors, Swiss Color devices or tools, training offers and much more. Discover our new products online as well as seasonally changing promotions and discounts from the entire Swiss Color product world.

In this shop section, stylists are informed about discounts and other price advantages. However, as PMU stylists you also get to know suitable product combinations.

Top selling products, what are they?

These are some of our most popular Swiss Color products, such as the Aftercare Cream Grazia or 403 Passion Berry. But also product sets, for example the Lip Pigments Set for pigmentation of the lips, are offered in this area.

This category is intended to serve as inspiration and illustrate which Swiss Color products, PMU tools, devices, accessories and auxiliary materials are often purchased by other Swiss Color Stylists for pigmentation in their studios. Examples are the Swiss Color pigments. These colors, specially developed for Permanent make up and Microblading, offer an almost endless selection and combination options for professional treatments.

This means that stylists can buy a precisely tailored selection of colors to meet the requirements of their customers in all areas of PMU treatment, such as eyebrows, lips, eyeliner or scars. A promising pigmentation result is therefore guaranteed!

What is the difference between Permanent make up and tattooing?

Permanent make up is mainly used in the cosmetic field. Eyebrows, lips, eyeliner, areola and scars are usually treated. As mentioned, paramedical pigmentation of the areola, scalp and scars also fall into this area. Permanent make up is mainly about emphasising the customer's natural beauty.

Tattoo treatments are not limited to certain areas of the body. All areas of the body can be tattooed. The aim of a tattoo is not necessarily to emphasise the naturalness of the person, but to achieve creative ideas and uniqueness or to make the customer's self-image visible to the environment. Tattoos are often also referred to as ‘body modification’.

The biggest difference between Permanent make up and tattoos lies in the needle setting during application. This is crucial in determining the depth to which the pigments are deposited in the skin. With tattoos, the colors are applied to deeper layers of the skin than with Permanent make up, which means that the pigments remain permanently visible in the skin and only undergo a slight fading process during the regeneration phase. This fading effect is more visible in the Permanent make up result, as the color is not worked into the skin as deeply. This fact makes follow-up treatments necessary, but can also be seen as an opportunity for later shape, color and technique adjustments.

Specially developed devices and handpieces are available for both the tattoo and Permanent make up sectors, which fulfil the respective technical requirements.

Is Permanent make up permanent?

A professionally performed Permanent make up result usually lasts for 24 to 48 months if the customer provides optimal aftercare. However, the regeneration of the skin always results in a slight, even fading effect, which makes follow-up treatments necessary for a permanently radiant result.

The durability of Permanent make up depends on the color used, light or dark shade, as well as on the stylist's technique. During the regeneration period, approx. 1 month, the use of the recommended aftercare products by the client is particularly important. PMU Stylists usually arrange a follow-up appointment to analyse the result and make the appropriate color and shape adjustments for a perfect final result.

Is Permanent make up tattooing?

Swiss Color does NOT speak of tattooing in connection with a Permanent make up treatment, but of pigmentation. The main difference to tattooing is the needle setting or penetration depth of the Permanent make up device.

As already described, the pigments are inserted into deeper layers of the skin while tattooing than during Permanent make up. Although there are parallels between the two techniques, especially with regard to the color deposition in the skin, the actual treatment fields and methods as well as the customer's treatment motive are so different that the term ‘tattooing’ cannot be used in general.

YES, Permanent make up uses a device to apply colors to the skin in the same way as a tattoo.
NO, because both the treatment technique and clients’ treatment intentions are different.

What is medical permanent make-up?

The term medical Permanent make up is used when the PMU treatment is used in a paramedical context or can be seen as an additional treatment option in the medical field.

The improvement of the customer's body image through the application of color is the top priority. Medical pigmentation and its special techniques can significantly improve the client's quality of life.

Medical or paramedical Permanent make up is used, for example, for camouflage pigmentation of scars after surgery, artificial tracing of the areola as a follow-up treatment to a mastectomy, hair or shading pigmentation of the scalp as a result of alopecia.